The Background

OrthoTeam is a platform dedicated to providing high-quality resources, insights, and products for professionals and enthusiasts in the orthopedic industry. When the team at OrthoTeam approached me, they had a website that lacked strong brand identity and visual cohesion. The existing logo was poorly designed, and the overall aesthetic didn’t reflect the cutting-edge nature of their industry. They needed a complete overhaul — something modern, structured, and visually appealing. The goal was to create a website that not only looked professional but also made navigating its vast content easy and intuitive.

The Design Process

Before diving into design and development, we started with a deep planning phase to ensure every decision aligned with OrthoTeam’s brand identity. We gathered a vision board filled with bold colors, unconventional layouts, and dynamic elements to establish the aesthetic direction.